I remember when Apple killed the Touch Arcade app because apparently apps that include reviews of other apps are verboten. I am sure that sucked for them but in retrospect was probably good for me because it weaned me off finding and playing games on my phone.
> Of course, the fact that revenue generated by the per install business isn't funneled through the App Store so Apple can take its 30 percent cut will be another factor in the company's decision.
By coincidence, Apple ended up getting a premium cut of customer acquisition costs on iPhone.