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I've stuffed keywords in app titles, and it works well. It's rampant in the navigation category.

A couple releases ago, Apple rejected my app on the grounds we were doing it too much. So, I changed the title and resubmitted.

While I was gearing up for next release, I sent several emails to the review team complaining it wasn't fair, because my precise competitors were doing it, and I was getting killed because my app didn't rank for the search "topo maps" as well as it used to.

I never got an affirmation back that they thought I was in the right, but I changed my title back to a longer version next release and the reviewer didn't reject it this time. Hard to tell if it's just luck of the reviewer draw.




There are a number of different review teams and Apple has outright told different things to different teams.

I'm not an iOS dev and this is why.




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