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Is it a case of them not thinking about it, or did they think about it and figure that consumers would not pay for the increase in quality?

Plenty of engineered things could be "better" if price wasn't a concern. Most of this board can probably think back to a time where they had to leave long term value on the table because of short term costs concerns. It doesn't seem impossible to me that the engineers would leave some battery longevity (something that's hard to gauge for the consumer) on the table in pursuit of faster charging speed at lower prices (headline marketing items).




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