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Economy class airplanes are all utility and zero experience. The business is viable because utility and torment can cancel out because the trip itself has need to have a perceived value - all the value is in moving from A to B.

A drive, a cruise, or a train trip have intrinsic value beyond moving from A to B. You experience the movement in a different way.

We need to start thinking a bit differently about the economics of transportation when travelling for leisure.




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