How odd. This is a rather interesting catch, especially in light of the upcoming tax fight in 2025 with the TCJA and Expanded Child Tax Credit expirations, and the unrealized capitals gains tax proposals.
Given the other comments pointing to the SEO benefits of creating a subreddit just for a single post, it has shades of an effort to seed the information space and shape the narrative in advance of the tax fight by gaming the search results prior to uninformed journalists and legislative aids developing an interest in the topic, many of whom will search Google for background information and context as the tax fight plays out.
Nice catch, and interesting regardless of the motives.
It's mainly just a really bizzare post, super interesting and informative, but why would anyone in that position go into the trouble of typing up that amount of detail and post it in a brand new subreddit?
The practice of using Google to search within Reddit is already known to SEO scammers, and I’ve already started encountering subreddits supposedly geared toward a particular class of product, but upon a closer look, every single post in the subreddit recommends a particular brand of product.
Is this person SEO scamming? I don’t know for sure, but the subject matter is the same that I frequently see frontpaged from /r/FluentInFinance by obvious bots, although the motive seems to be political rather than commercial.
It has become more popular as a result of Google Search algorithm changes in December 2023. Search results now tend to showcase relevant Reddit posts regardless of subreddit size or post popularity, so it’s an efficient way to beat the SEO game. There’s value in owning the subreddit itself, such as to be able to display sidemenu links of your choosing.
