Yeah I think the article outlines much of how engineers perceive themselves, rather than how they actually behave. Look at all the VC-funded tech products with fancy landing pages. Webflow, Vercel, Warp, etc. They may list out more technical detail than a typical product, sure, but they're appealing to your emotions just the same.
Just head over to vercel.com; the tagline is "Your complete platform for the web." If you think that's not an attempt to appeal to you on an emotional level, you need to introspect more.
Just head over to vercel.com; the tagline is "Your complete platform for the web." If you think that's not an attempt to appeal to you on an emotional level, you need to introspect more.