On: Marketing to Engineers (2001)

[VeejayRampay]

what engineers like above everything else is correcting people, weaponizing that is the way to selling to them

[anal_reactor → VeejayRampay]

Engineers love being told how smart they are.

[containedgravel → anal_reactor]

I doubt liking compliments is unique to engineering

[diego_sandoval → containedgravel]

Maybe it's better to give a compliment when the receiver already believes it.

With an engineer, you can be almost sure that they think themselves to be smart.

[containedgravel → diego_sandoval]

So far there haven't been people who haven't liked being called smart, though maybe my personal sample size is too small