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The key is realizing that the system itself creates the result - no conspiracy needed. Everything naturally results as a consequence of the way the entire system is built, as sure as water will run downhill.

That everything isn’t already like this everywhere is because of active work by individuals, companies, and governments to stop and dam the natural flow.

It is entirely frightening once you realize that total enshittification of various industries is being held back by one company or even one CEO/owner. And those times will pass.

Imagine a world without Apple, for example - how would the phone market look if it was only Google (advertising company) and Facebook (advertising company) making phones?




I'm not sure the triopoly of two advertising companies and a closed-garden cult is all that much better than a duopoly of two advertising companies.




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