This also blows my mind, instead of adding more berucracy to apply for funding to review funding to give funding.
just give tax credits based on innovation / investment criteria, to both companies and employees, Europe needs digitalization so badly, yet they find more complex ways to enable it.
Tax credits make sense for companies already with a steady profit margin. Cloud in particular is a capex heavy business so for a new company that is not very useful for at least the first few years.
Just give it to the companies. That still incentivises equity investment (it lowers risk and raises the potential upside of profitability). It also make underwriting standard loans easier too.
just give tax credits based on innovation / investment criteria, to both companies and employees, Europe needs digitalization so badly, yet they find more complex ways to enable it.