Someday it might be interesting to see article or video on just how Lidl's logistics and supply chain works on these special products. There is the staples, but how these shorter run campaigns are rotated around.
Would be curious to know if there’s an overlap with other retailers. Many “discount” supermarkets in Germany (Aldi, Penny, Lidl, Netto) have such aisles. As far as I can see in the UK, both Aldi and Lidl have similar things here, but not that vast of a variety?