My gym costs $60 a month and gives me access to classes and other equipment. At the cost of a Peloton, a Peloton bike by itself would not pay for itself comparatively for 24 months. That doesn't take into consideration tax on the bike purchase or the monthly subscription. Folks really willing to pay that much money just to not leave their house?
If it's freezing-ass cold or boiling-ass hot, sure. If it's a moderate-ass temperature, it doesn't make sense, sure, but not everyone lives where that happens and for some, even that's a bit of a problem.
If you have clinical-ass depression or executive-ass dysfunction, lowering the barrier to exercise can be really important. Sure, $1400 with a $40 subscription is way too expensive, but there's definitely a case to be made for the exercise bike in front of the TV for a lot of people.
My gym costs $60 a month and gives me access to classes and other equipment. At the cost of a Peloton, a Peloton bike by itself would not pay for itself comparatively for 24 months. That doesn't take into consideration tax on the bike purchase or the monthly subscription. Folks really willing to pay that much money just to not leave their house?