Freemium business model case study: AdultFriendFinder ARPU, churn, and conversion rates

[dcurtis]

http://andrewchenblog.com/2008/12/29/freemium-business-model-case-study-adultfriendfinder-arpu-churn-and-conversion-rates/

[Fuca]

A big difference in the freemium model may be if you sell directly the advertising. I feel that sometimes 3rd party ad suppliers may be getting a much bigger slice of the cake than the webmaster himself.