Instead of pivoting, can this behaviour be explained by trying lots of different things and then iterating on the ones that show promise?
It's all well and good to say "Make something people want" but for anything that people want usually one of three things is true
1. Someone else is already making it.
2. Nobody knows how to make it.
3. Nobody knows that people want it.
People experimenting with 2 and 3 will have a lot of failures, but the great successes will come from those groups as well.
Sure, every trend in business has a lot of companies going "we should do this because everyone else is" It was a dumb idea for previous trends and it is a dumb idea now. Consider how many companies did that for the internet. There were a lot of poorly thought out forays into having an internet presence. Of those companies still around, they pretty much will have an internet presence now that serves their purposes. They transition from "because everyone else is" as their motivation to "We want specific ability x,y,&z"
Perhaps the best way to get from "everyone else is doing it" to knowing what to build is to play in the pool.
That's exactly what these companies are doing. They're trying a lot of different ideas, and seeing what sticks. The problem is that they're annoying users and causing distrust.
It's all well and good to say "Make something people want" but for anything that people want usually one of three things is true
1. Someone else is already making it.
2. Nobody knows how to make it.
3. Nobody knows that people want it.
People experimenting with 2 and 3 will have a lot of failures, but the great successes will come from those groups as well.
Sure, every trend in business has a lot of companies going "we should do this because everyone else is" It was a dumb idea for previous trends and it is a dumb idea now. Consider how many companies did that for the internet. There were a lot of poorly thought out forays into having an internet presence. Of those companies still around, they pretty much will have an internet presence now that serves their purposes. They transition from "because everyone else is" as their motivation to "We want specific ability x,y,&z"
Perhaps the best way to get from "everyone else is doing it" to knowing what to build is to play in the pool.