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When people describe services where “the user is the product”, they’re generally referring to the fact that the primary business model of the company selling those services is to impinge on individual privacy by collecting extremely detailed information about those users and then selling that information to interested parties. It is that intimate detail that makes each user so valuable.

Google is buying search traffic from Apple, not user dossiers. To conflate the two is a category error. Even when you consider Apple’s advertising business, it cannot be argued in good faith that they are behaving in the same way most large advertising-driven companies are operating. Selling ads is not by itself enough to make the claim that “users are the product”, and to whatever extent they are, the ad business is secondary and coexists with their core business of selling hardware and services. This remains a meaningful distinction for people who want to buy products not fully predicated on selling their private details.

The reductionist take removes all context and makes it impossible to have a substantive discussion about these finer points, and reductionism in general is against site guidelines.




> When people describe services where “the user is the product”, they’re generally referring to the fact that the primary business model of the company selling those services is to impinge on individual privacy by collecting extremely detailed information about those users and then selling that information to interested parties. It is that intimate detail that makes each user so valuable

This is your personal definition that suits your argument. I'm not going to get into a debate about semantics.


This phrase has been around since at least 2010 and has been popularized over the years by many big names in tech and media circles ranging from Tim O'Reilly and Bruce Schneier to Jake Tapper among many many others. In most cases, that coverage was just highlighting discussions already happening across various social spaces. And the concept behind this sentiment can be traced to earlier TV advertising days. Not my personal definition. [0][1][2][3][4][5] (there are dozens, if not hundreds more).

I've never heard anyone use it to describe Apple's approach to ads or search agreements until this comment thread. I'm not excited about debating semantics, but there's a lot of conceptual weight attached to the phrase that can't be ignored here.

- [0]: https://techland.time.com/2010/10/15/facebook-youre-not-the-...

- [1]: https://x.com/timoreilly/status/22823381903

- [2]: https://x.com/jaketapper/status/976473447374221313

- [3]: https://bryanalexander.org/digital-literacy/you-are-the-prod...

- [4]: https://www.theatlantic.com/technology/archive/2014/09/ello-...

- [5]: https://www.youtube.com/watch?v=LvZYwaQlJsg (1973)




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