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Private conversations, family photos, and records of road trips, births, marriages, and deaths all stream into the company's servers and lodge there. Facebook has collected the most extensive data set ever assembled on human social behavior. Some of your personal information is probably part of it.

There are some positives that come from this — the article gives the example of improving organ donor registrations — but they lost my trust long ago. It feels wrong for any one private entity to have so much data on so many people. Then again, I'm not sure whether I'd prefer it to be any one government either.

Is it not the case that having a Facebook account, even a sparsely populated one, is incompatible with maintaining any semblance of control over your online identity, PII, privacy? Plus FB creating "shadow profiles" for non-members[0] would suggest they're tracking me even 18 months after deleting my account. They've closed the catch-22 loop.

[0] http://yro.slashdot.org/story/11/10/18/1429223/facebook-is-b...




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