I think an important aspect is that exclusivity deals should just be illegal in general.
In that scenario, or with movie streaming right now, the different stores/platforms don't actually compete with each other. They are in a money throwing contest over who can get the most exclusive licences.
Their actual product, streaming a video to your device, isn't relevant to competing at all.
This is also the sole reason why I will refuse to install the epic games launcher. They whine about steams dominant market share while they try to force people to use their platform. Instead of actually competing with Steam, because that would require epic to make a better product and that needs effort.
This is also the sole reason why I will refuse to install the epic games launcher. They whine about steams dominant market share while they try to force people to use their platform. Instead of actually competing with Steam, because that would require epic to make a better product and that needs effort.