That's probably because the website doesn't have any hook at all! I had to google the book and find a summary of it in order to actually get curious. Then the first few paragraphs into the first chapter, it had already gotten me. The writing style is almost exactly like that of Ra. And it has over 70 chapters. wonderful!!
also, I love how many references it makes to actual programming; it's always hilarious to see Uriel explaining code bugs in reality.
“STOP TRYING TO UNDERSTAND THE WILL OF GOD,” said Uriel. “IT NEVER HELPS.” --the archangel Uriel