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most people = people in the corporate tech bubble

That’s the issue.




Yes, if most of the people who will be reading your press release will misinterpret it you have a problem. Audience matters, and if you dismiss your audience as a "bubble" you will fail to communicate with them.


Maybe consider the possibility it’s intentional. Basically by writing this way he got rid of all the annoying people! It’s a filter to only get the attention of beyond the surface thinkers.




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