We make fun of companies announcing closing down with an "our incredible journey" post, now we're complaining that companies use "our incredible journey" to actually reminisce about the journey, rather than shut down? Let's be reasonable here.
> we're complaining that companies use "our incredible journey" to actually reminisce about the journey
Yes.
For clear communication, the title, introduction, and conclusion should all align with the body of the message with minimal surprises. If you intentionally subvert a trope and depend on people to read through the entire release to realize that, then a non-zero fraction won't because each component has a bounce-rate (headline > 1st line > rest of article). There's a bunch of people who believe there are layoffs at Comma - you can blame them for the communication failure if you want.
> If you intentionally subvert a trope and depend on people to read through the entire release to realize that, then a non-zero fraction won't because each component has a bounce-rate (headline > 1st line > rest of article).
Except the first line says "unconjoined triangle of success" which does indeed flag this is trope subversion.
That's even more niche: not only do people have to read beyond the headline, they must also be familiar with a nerdy TV show that first aired a decade ago (Silicon Valley).
