Well, in the linked article he used a Mozart/Salieri analogy, implying that rock star programmers write masterpieces, not simple bug trackers. If all Fog Creek programmers were truly rock stars, wouldn't they be beating Google instead of writing menial money-farm stuff? In my experience, those of us who move at a faster pace than our peers tend to get the most interesting projects. There's a reason that ERP software is so bad, after all.
In the rock star analogy, it'd be like getting the Beatles to write music for Justin Bieber fans, or getting Metallica to switch to the "easy listening" genre. That's not what you do with rock stars.
The point is that if John Lennon was borne today he (or if Jean, she..) would make great music. You might never hear it because of "the industry" but John, or Jean, would be out there somewhere doing ingenious things with melodies that no one else would have.
You can't stop people like that, the same is true for programming, if it's your thing you'll do it. If not.. you won't, you'll be a session musician, and every tune you hear (or function you see) you will be able to say "I could of written that" but you didn't.
In the rock star analogy, it'd be like getting the Beatles to write music for Justin Bieber fans, or getting Metallica to switch to the "easy listening" genre. That's not what you do with rock stars.