Having to search through more pages to find what you want = more time spent on search = more ad revenue. The word "google" has become so synonymous with searching the web that any competition among non-technical users is near impossible.
Google directly benefits from making their search results worse.
Everyone knows what "ChatGPT" is, and its becoming to AI what "Google" is to search.
Speaking of Gemini, I can't really remember the last time Google launched a successful product. Why bother using and depending on it when you know it will be replaced by another product within a year.
Those same non-technical users will call anything "google" as long as they can type in a box and get some answers. They'll just as well google things on the blue google, or the orange google with the funny mascot, just like I'll hoover my floor with a Dyson.
Having to search through more pages to find what you want = more time spent on search = more ad revenue. The word "google" has become so synonymous with searching the web that any competition among non-technical users is near impossible.
Google directly benefits from making their search results worse.