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Is this anything other than a problem the big 3 have made for themselves for what are essentially marketing reasons?

Is codeshare as a "solution" really the best solution or is it just the best solution that also meets the marketing teams requirements?

Do smaller airlines even care for a solution? Wouldn't a global industry wide solution basically be the big 3 bullying the smaller players to spend tons of money so the big 3 can juice their own mindshare?




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