Of course, I forgot that somehow, I've been living in Apple world too long. In that case though, doesn't the same still apply to the other OEMs who seem to want their products presented this way?
If they're all running an unlocked Windows shell, there's really nothing that differentiates them from the rest of the pack.
The first thing anyone looks at on a laptop(unless it's closed) is the screen. And often, there is little to no branding on the keyboard and screen.
So when you have a row of Asus, Acer, Compaq and HP ultrabooks/laptops sitting in a row, each OEM needs to find a way to differentiate themselves from the rest. Apple can present the unlocked shell because nobody else sells OSX devices.
I'm going to make a point of trying to search out some of these other manufacturers stores. I've never seen any in the flesh in the cities I've lived in (Midwest, Midsouth). I think there might be a Sony store somewhere nearby. Thanks for the reminder of these other stores.
