They dragged their feet to add a cryptographic chip, dragged it to make the readers accept the chips, dragged their feet again for deprecating the non-chip transactions.
Meanwhile, online purchases are still done by sending a number and trusting the person that received it. They keep dragging their feet to make any side channel verification or cryptographic validation.
But well, they dragged their feet for so long that most of the world already made some competitor with those features. I hope they go on and fail as soon as possible, they do deserve it.