A world without marketing would still allow for products to be registered, reviewed, rated, and for people to talk about it. It would still allow you to have a website and a newsletter that people can opt into. The only restriction would be that you cannot pay for better visibility, reviews or references from influencers.
So the way I imagine it would work is that you would register your product into an official registry (free of charge). Then if I need something specific I can search the registry for what I need, and your product might pop up, with links to your website, your videos, as well as all reviews and ratings. There could be a subsidy system that makes unreviewed products cheaper. If your product is really awesome, the awesome reviews should, in principle, suffice to make your business thrive.
Of course, whatever the system in place is, there needs to be work done to make sure it cannot be cheated: if people can pay to prop up their product, they will. But it shouldn't be necessary to pay to make people aware of a product that could improve their lives. Surely it should be possible to set up some kind of discovery system.
> A world without marketing would still allow for products to be registered, reviewed, rated, and for people to talk about it. It would still allow you to have a website and a newsletter that people can opt into. The only restriction would be that you cannot pay for better visibility, reviews or references from influencers.
These are all forms of marketing, but not specifically advertising. I think what OP meant to say is "a world without advertising."
So the way I imagine it would work is that you would register your product into an official registry (free of charge). Then if I need something specific I can search the registry for what I need, and your product might pop up, with links to your website, your videos, as well as all reviews and ratings. There could be a subsidy system that makes unreviewed products cheaper. If your product is really awesome, the awesome reviews should, in principle, suffice to make your business thrive.
Of course, whatever the system in place is, there needs to be work done to make sure it cannot be cheated: if people can pay to prop up their product, they will. But it shouldn't be necessary to pay to make people aware of a product that could improve their lives. Surely it should be possible to set up some kind of discovery system.