Well, if you try to run your own business of any type, you suddenly realize why there's need for marketing. Things don't sell themselves. Nobody beats a path to your door even with the best of mousetraps.
... because your competitiors are using ads to manipulate your potential customers into buying from them instead of you. Do you think people would just stop eating because restaurants/grocery stores were not allowed to advertise?
I would stop eating because I wouldn’t be able to sell my products and won’t have money to go to restaurants! Like most of the people who don’t work for employers (so they could outsource their marketing efforts to corporations), and have to market their efforts.
You are right that advertising employs other manipulative tactics besides just deception. The other tactics are just as bad and most ads are straight up deceptive.