I don't know about you but I'm still not finding out about them, they have to compete with more established businesses for ad space.
I have gotten precisely one piece of marketing communication that had a positive value in my entire life and it was from an online restaurant supplier. One. Solitary. Closer to forty than I am thirty.
I just don't think the value proposition that you're talking about actually exists.
If you're a new business and you're any good and you do effective marketing, in a couple years you're an established business. Then you see their ad and you say "well yeah but they're an established business." Now they are, but at one point they weren't. And at that point they weren't buying as much advertising because they didn't have as much money, but if they hadn't bought any they'd be gone instead of established.
I also kind of suspect that big companies buy a lot of advertising specifically to outbid their smaller competitors on the ad slots, because the ROI is much higher for the company that wouldn't have been the customer's default, so the bigger company isn't buying the slot to build awareness, they're buying it to keep their challenger from doing that. And then most of the ads you see are for big companies.
And I'm saying that their marketing has had a negative impact on my life, I don't want it, and if your case represented a true and effective strategy then at some point I would have been exposed to it. Sorry, that it would have happened more than once.
Why would you think it would have happened more than once to you? By definition small businesses are small. They might run ads and only find 100 more people who want their product. There could be a million small businesses doing this in the US and the average person might not experience it happening to them even once.
> If you're a new business and you're any good and you do effective marketing, in a couple years you're an established business.
This is massively burying the lede here. Doing 'effective marketing' costs a large amount of money. Where is this marketing budget going to come from with a fresh business that hasn't begun to sell products at scale yet?
>Doing 'effective marketing' costs a large amount of money.
Yes. It requires an investment. Setting up a website. Maybe going to and speaking at relevant events. Sending out press releases. Etc. If you're going to setup a business and just not tell anyone, you probably shouldn't bother. And, in general, telling people and promoting your business is marketing even if you don't classically advertise.
I have gotten precisely one piece of marketing communication that had a positive value in my entire life and it was from an online restaurant supplier. One. Solitary. Closer to forty than I am thirty.
I just don't think the value proposition that you're talking about actually exists.