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There are companies doing exactly that: augmented reality / computer vision advertising.

- https://www.uniqfeed.com/our-solutions/football/

- https://supponor.com/

They have on their websites some neat examples. For example Supponor literally replaces the ads in the live stream (see the hockey example on their front page).

Not sure if it's the same two companies, but you can find an impressive result video here:

https://www.reddit.com/r/blackmagicfuckery/comments/uf0re1/d...




Would be nice if some (truly) free software was doing the opposite


I imagine it's just a matter of time. Sponsor block for removing sections of ads embedded in videos is already a thing. Making the blocking spatial instead of just temporal is not far removed.




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