On: Annual pre-pay and marketing budgets

[true_religion]

Ah yes, the bubble of having a product worth paying for.

In B2C I think subscriptions are over used since products do not provide value over time but in B2B that should not be the case.

Software that supports your business may be used be a daily basis, and the value can be translated into a dollar figure of time saved versus the alternative.

[dgan → true_religion]

Okey I realised I went a little too hard on this. I agree on the B2C versus B2B split and your analysis