He's likely the customer they want after all. There must be some delicate balanc...

noonespecial on June 11, 2012 | parent | context | favorite | on: Real Life UX: Returning Items to Amazon Makes Me S...

He's likely the customer they want after all. There must be some delicate balance between "buys 2 bags and returns one" and "buys zero bags because returns are a pita".

If anyone knows this balance, its Amazon.