Weird focus on ‘pivots’ as being the vehicle through which strategy happens.
The contrast between saying ‘opening another Macdonalds isn’t strategic; investing in Chipotle is’ is emphasizing big bangs as the way strategy is executed, rather than steady execution.
A valid strategy for macdonalds could be ‘ubiquitousness’. Then every new franchise opening is an execution step in support of that strategy. And in that sense opening a new branch is strategic.
Buying a stake in Chipotle is strategic if it’s in support of a business goal around managing the competitive landscape, diversifying branding, accessing new markets, etc.
But if it’s just a place to park some excess capital based on expected returns, and the choice of chipotle was arbitrary (could just as well have put the money in Nike or Microsoft), it could be entirely tactical.
The contrast between saying ‘opening another Macdonalds isn’t strategic; investing in Chipotle is’ is emphasizing big bangs as the way strategy is executed, rather than steady execution.
A valid strategy for macdonalds could be ‘ubiquitousness’. Then every new franchise opening is an execution step in support of that strategy. And in that sense opening a new branch is strategic.
Buying a stake in Chipotle is strategic if it’s in support of a business goal around managing the competitive landscape, diversifying branding, accessing new markets, etc.
But if it’s just a place to park some excess capital based on expected returns, and the choice of chipotle was arbitrary (could just as well have put the money in Nike or Microsoft), it could be entirely tactical.