They were already available since they started selling to the first EU country. As an EU citizen, you have the right[1] to purchase a product from any EU country. Geo-blocking is often prohibited. They now only ship to those countries as well, so you don't have to pick it up from another EU country.
By that logic, they were available even before, because you could fly to US and buy it there. Being able to buy a laptop in finland is pretty much the same hassle for me as if i bought it in US... less custom fees, more shady remailers and a language I don't understand.
Half of amazon.de won't deliver to my (not germany) EU country, half of amazon.it won't either, and sometimes there' stuff that one of them will send but not the other (stuff sold by amazon, not third party sellers), and some things are impossible to get (lipo batteries) while other companies somehow manage to ship them.
EU is far from a "unified market" (in a way where buying stuff from other EU countries would be the same experience as buying stuff from your own). Even large retailers like amazon don't even care about the difference, since they have your shipping address, notify you that your shipping address is set to <address> with a popup, let you search for an item, show you an item in the search results, and only when you click on the item, they tell you that they can't ship it to your address.
The bigger thing is having Nordic keyboard layout available. Also we use ISO layout with more keys and shapes/sizes.
> With this launch, we’re adding Danish and Swedish/Finnish keyboards that you can order now with a Framework Laptop 13 or as a standalone Keyboard or Input Cover Kit.
For me the biggest issue is the different shape enter key causing me to miss click it all the time when using standard (ANSI?) qwerty keyboard.
[1]: https://www.eccnet.eu/consumer-rights/what-are-my-consumer-r...