Further, if we engage with the likely meaning here, I would also pose the question: why do we need to promote a “lifestyle” at all.
If being straight is an inherent trait that isn’t a choice, surely promotion is pointless. If it is a choice then the question still stands. If sexual orientation is chosen, what difference would it make what someone chooses in the first place? They have a right to determine that for themselves.
But of course sexual orientation isn’t a choice, so promoting heterosexuality seems like it would be little more than a “the majority of us exist!” marketing campaign. Which seems bizarre to me.
If being straight is an inherent trait that isn’t a choice, surely promotion is pointless. If it is a choice then the question still stands. If sexual orientation is chosen, what difference would it make what someone chooses in the first place? They have a right to determine that for themselves.
But of course sexual orientation isn’t a choice, so promoting heterosexuality seems like it would be little more than a “the majority of us exist!” marketing campaign. Which seems bizarre to me.