On: MTV news website goes dark, archives pulled offlin...

[crystaln]

You’d think they’d want the mtv brand associated with the history of music and being a good custodian of culture. If not then what is the brand?

[johnnyanmac → crystaln]

you (fortunately) haven't watched the last 20 years of MTV. It's one of the biggest jokes in the medium that MTV was ever about Music Television.

They are clearly fine associating the brand with the most bottom bog reality shows as long as the views come in and the budget is non-existant. Wouldn't be the first brand Viacom/Paramount gutted.

[rchaud → crystaln]

The last time this was true was a quarter of a century ago.

[dehrmann → crystaln]

Jackass, The Real World, Jersey Shore. And I'm 15 years behind.

[tomwheeler → dehrmann]

You describe a diversity of programming far beyond what they now offer, which seems to be one long block of a show called Ridiculousness.