$X for a "take it or leave it" contract, with all the terms attached for the prospect's legal team to peruse at their own leisure, and then a "call us if you need something more bespoke" button.
OP is specifically saying this is always a scammy sales tactic. I am asking for a way to arrive at a scalar $ value to put on the website to avoid this tactic of "talking to the customer to determine the price."
