Regretfully, there's basically nothing you can do to keep crap from entering the funnel. Gating information does -- on the margin -- probably let some unknowing low-quality leads into the funnel.
But low lead quality persists no matter what you do. It's just reality that lots and lots of people will request demos with zero buying intent. Sometimes people are just bored? Sometimes people are scamming? Sometimes people confuse you with a company that has a similar name (e.g. CSC [1] vs. CSC [2]). You'd be shocked how much traffic a SaaS company can get after some random government agency halfway across the world with a vaguely similar name appears in the local news.
It's actually a remarkable amount of work to take a list of N "high-intent" inbound leads, filter out the garbage, and get your ICPs on the phone.
But low lead quality persists no matter what you do. It's just reality that lots and lots of people will request demos with zero buying intent. Sometimes people are just bored? Sometimes people are scamming? Sometimes people confuse you with a company that has a similar name (e.g. CSC [1] vs. CSC [2]). You'd be shocked how much traffic a SaaS company can get after some random government agency halfway across the world with a vaguely similar name appears in the local news.
It's actually a remarkable amount of work to take a list of N "high-intent" inbound leads, filter out the garbage, and get your ICPs on the phone.
[1] https://www.cscglobal.com/ [2] https://en.wikipedia.org/wiki/Computer_Sciences_Corporation