They have to get the hardware out there, first and foremost. Zii Labs (Creative Labs Plaszma OS partners) could have easily competed with iOS in its earlier days, if only they'd gotten the hardware out there. They lost because they didn't get things deployed; but factually the technology is there for a real ass-whooping, in the Mobile Linux-vs.-iOS department. They have to manage a good deployment, and with an investment like this it seems that they are gearing up to do so ..
