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If you have a SaaS app, there is nothing stopping you from charging more in app to make up the difference and charging less outside the store



Good point, but I think app store presence would be more important in d2c rather than b2b SaaS.

In that situation I don't think charging more would go over well with consumers.

Have you seen this done?


Spotify did it for awhile before they completely stopped accepting in app purchases. Paramount+ also use to do it.

Netflix offers in app purchases for streaming subscriptions if you pay through their games. But only the ad tier.

You can subscribe to YouTube or Hulu via in app subscriptions. But you can’t subscribe to YouTube TV or Hulu Live TV via the app.

I guess these days I would offer a higher month to month subscription through in app purchases and a lower yearly subscription from the web.


Excellent context, thanks!




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