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Because the US was clearly coercing them to divest it or else be banned (in the Anglosphere).

Many US social media sites are banned in China and Russia.




Perhaps the value of TikTok is not just in monetary returns. Cut down a beautiful tree that gives fruit every year for lumber, all you are left is a pile of money.


Obviously the value proposition is not just money, it's about projecting soft power/influence/cultural values/propaganda.




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