> People don't want everything tied to one identity, one service, one login.
People literally want everything tied to one identity, service, and login. You are almost totally wrong. People do sometimes want to switch to something new when they feel what they've bought into hasn't met their expectations or has fallen behind in innovation. And guess what? Apple in very limited ways actually locks people into things like passwords, files, photos, notes etc. Their entire ecosystem is pretty easy to migrate away from, I've done it several times. Theres an import/export tool for most everything.
After this year you probably can't even say they are locking people into their ecosystem with iMessage.
People literally want everything tied to one identity, service, and login. You are almost totally wrong. People do sometimes want to switch to something new when they feel what they've bought into hasn't met their expectations or has fallen behind in innovation. And guess what? Apple in very limited ways actually locks people into things like passwords, files, photos, notes etc. Their entire ecosystem is pretty easy to migrate away from, I've done it several times. Theres an import/export tool for most everything.
After this year you probably can't even say they are locking people into their ecosystem with iMessage.