> but it was certainly part of Google / Facebook's messaging.
It entered the online cultural zeitgeist before that, with Microsoft talking about their interview processes, and indeed early interview books were written targeting the MSFT hiring process that many other companies copied afterwards.
I graduated college in 2006 and some companies still did traditional interviews for software engineers (all soft skills, and personality tests, no real focus on technology, except maybe some buzzword questions), and then you had the insane all day interview loops from MSFT and Amazon.
Back then, Google famously only hired PhDs and people from Ivy Leagues, so us plebs didn't even bother to apply. In comparison, Microsoft would give almost everyone who applied from a CS program at least a call back and a phone screen.
It entered the online cultural zeitgeist before that, with Microsoft talking about their interview processes, and indeed early interview books were written targeting the MSFT hiring process that many other companies copied afterwards.
I graduated college in 2006 and some companies still did traditional interviews for software engineers (all soft skills, and personality tests, no real focus on technology, except maybe some buzzword questions), and then you had the insane all day interview loops from MSFT and Amazon.
Back then, Google famously only hired PhDs and people from Ivy Leagues, so us plebs didn't even bother to apply. In comparison, Microsoft would give almost everyone who applied from a CS program at least a call back and a phone screen.