While I think it's cool and I appreciate Apple crafting better stories on why this is helpful, I still think for the everyday person, they won't really care if it's AI or not.
But Apple's integration means you can use it and not care if it is AI or not. It'll just become part of using iOS (let's face it, that's were the majority of Apple's users will be). From creating a new "genmoji" to any of the other examples of allowing people to do this without know WTF huggingface or the other equally ridiculously named products are. They don't need accounts. They just type a message and decide to put in a new image.
Of course we've only seen examples from an overly produced hype/propaganda video, but it looks to me of yet another example of Apple taking products and making them usable to the masses
Watched Tim Cook and MKBHD interview and Tim did say something along the same lines: the average smartphone user doesn't care about the technology branding but what can it do and that's what Apple aims for.
And I agree with their goal here:
Dall-e how much now? it can do what? text to image? can it do emojis?
vs
Genmoji: oh .. it can do emojis. nice!
There's value in OS integration, but again, what are the real use cases? Memoji or whatever doesn't qualify. Apple has added a ton of features in recent years that I haven't used once. If it's going to manage my calendar in a way I can rely on or autocorrect will be smarter, that's useful.
If only they had shown examples of how they are integrating with calendars, emails, texts, photos. You should reach out to Apple's marketing department about producing better release videos that have examples of how the new features will be used. I bet they'd think it was a great idea!
> but it looks to me of yet another example of Apple taking products and making them usable to the masses
This is a bit obsequious to Apple. I find it hard to give a cogent argument of how ChatGPT is not "usable to the masses" at this point (and being -used- by the masses).
The fact that someone was even making this argument suggest they didn't fully comprehend the presentation or missed some salient details. How anyone could confuse anybody's current integration of AI tools be it chat or generative images into something so central to user's everyday life is beyond me. I would ask for examples of anything else the comes close
This is exactly what they are going for. You can just ask Siri now "what day did my wife say the recital is?" and Siri spits the answer out without requiring you to go scroll through your messages. Who cares that an LLM did the work?
And nobody cares about how absolutely terrifying your statement truly is, because the shiny benefits obfuscate the destruction of privacy, despite Apple's reassurances.
The upsides are obvious and concrete, the downsides are mostly hypotheticals.
People already carry around a device with a GPS, camera, and microphone that has access to most of their intimate and personal communications and finances. Adding AI capabilities doesn't seem like a bridge too far, that's for sure.
Most of Apple's announcements today featured AI but the term wasn't explicitly mentioned. I think the last portion of the keynote that focused on AI was merely for investors tbh
