This is already disrupted in AI at the highest stages. arXiv paper are the first class citizens there; people regularly cite blog posts, and even tweets in their papers. Rather than journals, people take conferences more seriously.
Now, some companies like DeepMind like to publish in Nature for prestige's sake. That's a different thing.
The disruption started even before the AI hype. ArXiV is not an AI focused service anyway (it started with pysics IIRC). It's FAIR and Open science and push from countries like Germany which forced Elsevier to sign open access submission and publication agreements in the first place.
This happened ~5 years before AI hype became something, and ArXiV was a force even before that.
This is already disrupted in AI at the highest stages. arXiv paper are the first class citizens there; people regularly cite blog posts, and even tweets in their papers. Rather than journals, people take conferences more seriously.
Now, some companies like DeepMind like to publish in Nature for prestige's sake. That's a different thing.