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Yes, they do individually chose to use social media. But fewer do. And those who do, use social media less. It is a cultural difference with very little government guidance. And it makes a difference in how profitable this business model is here, as well as what laws are passed in the EU.

Yes, I agree with naturally arising collective action through culture. I argue that this may be all we need and we can do just fine without government intervention. I don’t think government intervention can be as robust as cultural norms, anyways. Tech companies constantly find ways to dance around laws. They can’t dance around their primary source of income choosing not to be exploited.

And this doesn’t have to be all-or-nothing. As more people will value privacy, a culture will develop that will reduce exploitative business practices like surveillance capitalism. If fewer people will value privacy, a culture will develop that will enable their exploitation. It’s gradients.




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