I agree with you completely and what you said brings to mind something I wrote on my blog a few days ago:
> I posit that if I showed the Agile Manifesto bullet points (without the title) to a group of people with cringe-worthy titles like Scrum Master, Agile Delivery Manager, Agile Coach, or Head of Agile Delivery, and asked them “Is this agile?” almost all of them would say it isn’t. I can only imagine the effect that revealing the title and explaining that, actually, this really is the agile, would have on their Jira-addled brains.
> I posit that if I showed the Agile Manifesto bullet points (without the title) to a group of people with cringe-worthy titles like Scrum Master, Agile Delivery Manager, Agile Coach, or Head of Agile Delivery, and asked them “Is this agile?” almost all of them would say it isn’t. I can only imagine the effect that revealing the title and explaining that, actually, this really is the agile, would have on their Jira-addled brains.