Experiment and Focus: Try various channels (blogs, social media, SEO, referrals) and double down on the top 20% that perform best every three months.
Content: Write blog posts and other content to improve search engine visibility. Discuss competitors, alternatives, your customers' challenges, industry advice, collect resource links, etc.
Directories: Most software directories aren't worth it, but some do. For example Zapier (if you have an API), can help. Publish your own integration there, it'll get a dedicated page for your product.
Community: Engage in relevant online communities, answer questions, and participate in discussions. be an expert or be shameless, but you have to exist where your customers are. For example, here in HN, search for relevant posts and reply and add "Shameless plug: I own a Saas Cat Service that sends you meows to your mail..., and this is what I think about AI and Mail" You had the opportunity to share a link here :D
These methods are primarily free but require effort. Be cautious with paid promotions and focus on organic growth. It’s a cycle of trying, waiting, adjusting, and trying again. Start now, be patient, and you’ll see results. Then, when you are sure what works, start exploring paying for traffic.
Thank you for your sharing. Can you explain in detail what are the common ways of promotion and publicity that have been used all along? I'm looking forward to it!
Experiment and Focus: Try various channels (blogs, social media, SEO, referrals) and double down on the top 20% that perform best every three months.
Content: Write blog posts and other content to improve search engine visibility. Discuss competitors, alternatives, your customers' challenges, industry advice, collect resource links, etc.
Directories: Most software directories aren't worth it, but some do. For example Zapier (if you have an API), can help. Publish your own integration there, it'll get a dedicated page for your product.
Community: Engage in relevant online communities, answer questions, and participate in discussions. be an expert or be shameless, but you have to exist where your customers are. For example, here in HN, search for relevant posts and reply and add "Shameless plug: I own a Saas Cat Service that sends you meows to your mail..., and this is what I think about AI and Mail" You had the opportunity to share a link here :D
These methods are primarily free but require effort. Be cautious with paid promotions and focus on organic growth. It’s a cycle of trying, waiting, adjusting, and trying again. Start now, be patient, and you’ll see results. Then, when you are sure what works, start exploring paying for traffic.