It's not only start-ups that need dashboard or visual metrics, established companies can benefit from more information about how their services/applications/etc work.
Its one thing to give the numbers to the management group, but its more readily accepted when combined in a visual manner. i.e. dashboard
My current employer is only now beginning to see the advantage of collecting good metrics and how it shows the behaviour of both the users and the application.
Their decision making and planning becomes more accurate over time due to having good information at their fingertips rather than an educated guess because originally the system was a black box.
Its one thing to give the numbers to the management group, but its more readily accepted when combined in a visual manner. i.e. dashboard
My current employer is only now beginning to see the advantage of collecting good metrics and how it shows the behaviour of both the users and the application.
Their decision making and planning becomes more accurate over time due to having good information at their fingertips rather than an educated guess because originally the system was a black box.