What's the difference between selling exclusively to a third party (against whom they don't enforce their trademark) who buys exclusively from them, and actually answering the headline with "yes"?
I understand there's a legal distinction, but there's so little practical difference that you'd be hard pressed to explain the distinction to a layperson.
Unless maybe you got hurt by a defective item and tried to sue Target for damages. I assume this scheme is intended to insulate Target from that possibility, their lawyers would argue that you'd have to sue Bullseye Deals, LLC which has negligible assets, not their multi-billion-dollar corporation..
> What's the difference between selling exclusively to a third party (against whom they don't enforce their trademark) who buys exclusively from them, and actually answering the headline with "yes"?
The article doesn't make any claims about exclusivity for target selling or this company buying. I didn't spend a lot of time looking, but I don't think the trademark claim is very strong either. Target's logo is a red circle surrounded by a white/transparent circle, surrounded by another red circle (bullseye). Their trademark application says "The mark consists of concentric circles representing a target or bullseye design." This seller's logo is a silhouette of white bull in a red circle.
There's some similar elements, but I don't think there's confusion. Target is affiliated with bullseyes, and uses bullseye in some of its trademarks, but the word bullseye by itself is not a trademark of Target.
