If he didn't want people talking about their own preferences when receiving e-mail, he probably shouldn't have dedicated an entire section of the article to telling us that we should sign up for his mailing list and how awesome it will be for us when we do.
I believe that's kind of the point. Despite the fact that you hate email so much, there will be value to both parties if you do sign up. That's the only way to prove you're "wrong" about email. :)
I respect that you might not like some things I offer, which is why I describe them accurately and then deliver exactly what it says on the tin. My favorite sushi guy sells lots of raw fish attached to rice. There are cute little pictures of raw fish attached to rice to help you decide whether raw fish attached to rice is for you. If raw fish attached to rice is indeed not for you, my sushi guy will not think less of you. You may believe most people seeing raw fish attached to rice pictures would be uninterested in that. My sushi guy, if you asked him, would tell you that he really doesn't need to sell to most people, he only has to sell people who love raw fish attached to rice, and as to the topic of whether anyone could possibly want something disgusting as raw fish attached to rice, he might just modestly shrug while standing in the middle of the building that raw fish on rice built.
Yes, I get that not everything has to appeal to everybody. But this article got posted here, which is basically inviting this community to comment on it.
I'm curious what you think the proposed value is and what exactly you want to avoid. (For serious, I'm curious, not saying you're wrong.)
Obviously, if you're not in the business of making money from software or websites, you're not the target audience, but at first glance, I kind of read your statement as "I want to avoid making money".
Basically, the whole "free video that will teach you how to earn $10,000 for two hours of work" thing just screams "spam". Maybe this is legitimate, but the way it's presented is really unattractive.
