Apple has sterile attempts to pretend they're not sterile.
And that's fine. That's all it has to be. Something aesthetically appealing and universally brandsafe. But it's not not-soulless.
Have you ever read a F500 companies press release about a (re)branding or new logo or something? Where they retell the story the branding consultants told the executive suite about what the new image means and the vibe it embodies? But the end result is just bland nothingness that doesn't standout from the pack at all?
That's the energy in every Apple attempt to show personality. Hypercalculated and ultimately meaningless.
And that's fine. That's all it has to be. Something aesthetically appealing and universally brandsafe. But it's not not-soulless.
Have you ever read a F500 companies press release about a (re)branding or new logo or something? Where they retell the story the branding consultants told the executive suite about what the new image means and the vibe it embodies? But the end result is just bland nothingness that doesn't standout from the pack at all?
That's the energy in every Apple attempt to show personality. Hypercalculated and ultimately meaningless.